I build , shape and ship for brands like:

Currently designing how Shell shows up inside partner products. Want to work together? marcin@vibemedia.pl or LinkedIn.

21 - 25': Persona
My Role: Art Direction, Product Design, Team Lead
Description: Persona brings together an avatar collection, merchandise, a growing community, and AI-driven entertainment. Launched in February 2024, the initial avatar release sold out for 1,842 ETH (around $5M) and has since reached over 10,500 ETH in trading volume.
Focus: Art Direction
Branding
Design System
UX/UI
Motion

Built on an intricate, bespoke universe, the project delivers its immersive narrative across various media, including video

Over time, the project expanded into a house of brands, bringing together its offerings under a unified brand identity system

Given the target audience, gamification and a reward system were essential to the entire experience

Turn Change into Crypto

19': Stack
My Role: Art Direction
Product Design
Description: Micro-investing app that helps users turn everyday spare change into cryptocurrency investments.
Focus: Art Direction
Branding
Design System
UX/UI
Motion
3D

21': V1rage
My Role: Product Designer
Description: Premium automotive service offering car sales, leasing, and rentals with concierge service throughout the process.
Focus: Design System
UX/UI
Motion

iI collaboration with Blurb Studio

21 - 23': Ultimate Champions
My Role: Art Direction, Product Design, Team Lead
Description: Ultimate Champions reimagines fantasy sports by combining football and basketball with Web3 and digital athlete card collection across 160+ fully licensed clubs like Arsenal, FC Barcelona, and Real Madrid. The platform later evolved into a white-label solution, delivering the official fantasy football game for Ligue 1, France's top soccer league.
Focus: Branding
Design System
UX/UI
Motion
3D

The templated card system was a challenge in itself, navigating the entire pipeline from club alignment to production was quite a journey

Relying heavily on 3D visuals, I created a scalable Blender design system to rapidly compose and render packs on demand

18': Noinnn
My Role: Art Direction
Product Design
Description: Esports betting app focused on gamified betting, social interaction, and engaging, competitive experiences.
Focus: Art Direction
Branding
Design System
UX/UI
Motion
3D